Social Media Getting Started Guide

Posted on October 15, 2012. Filed under: Uncategorized | Tags: , , , , , , , , , , , , |

By Polly White,

Owner, Santa Fe Business Resources



















So many small business owners are saying to me that they want to have social media in place, but they think it’s too much time or too complicated. I manage social media for many small businesses in Santa Fe, and this is my advice for those who are looking to get started on their own:

1) Decide which one you want to start with. Don’t overwhelm yourself with starting with too many at once. Pick one.

~If you have videos already made-definitely go with YouTube. YouTube is the second most used search engine in the world, after Google. If you don’t have videos now, don’t worry~ go back to that later.

~If you have friends and connections on Facebook already, create a facebook business page. Your friends and connections that are already on facebook can give you a good start in getting “Likes” for your page. I suggest going on facebook to see which of your competitors are already there.

~If you are a professional, an independent entrepreneur, or other administrator, manager, or executive, you definitely need to have a profile up on LinkedIn. Building a professional network here for referrals is very valuable. There will also be lots of groups both locally and professionally that you may want to join. I recommend LinkedIn for everyone, and say that it is a necessity for the folks listed above.


~If your area of business or potential market is on Twitter, start there. You can go on twitter and search for #yourbusiness, #yourproducts, to see what’s already going on there.

~And of course, blogging is great. I use WordPress because the interface is so simple and straight-forward. It’s a great writing exercise and it does wonders for your search engine rankings if it is tied to your website and other social media. Generating content that can actually help people, and that people want to read will get people engaged and talking about what you do.

~If you sell interesting, photogenic products, real estate, etc., take a serious look at look at

~Google+ is there, it’s worth looking at, but I wouldn’t recommend starting starting with that. Add that later if you like it and have connections there.

~There are other social media platforms out there, and you may find some that are specific to your industry.

2) Keep it in perspective. Remember that social media marketing is just one piece in this matrix of the marketing world. Your website is key, and the rankings of where you come up in search engines is also important. I suggest using the Google adwords keyword tool to find out what exact phrases people are typing in when they are searching for what you do. Social media plays a great role here in driving traffic to your website, your blog, and any other sources. All of these links and connections will help drive traffic around increase your visibility and  your sales. And it doesn’t happen overnight. You need to keep at it, at whatever pace you like, and know that it will grow, and the growth will help you.

3) Highlights. For most of the above social media platforms, my advice is: Keep it short, interesting, and pretty. Just the highlights, a nice photo, and a link for more info. Blogs can be longer of course, but keep it under 1000 words.

4) Do it in this order:  For your first social media venue, get it set up=be as thorough as you can with your profile, etc. Build your friends/connections = you want to grow these numbers, and with people who are or could be legitimate friends and business connections. Post relevant content = post comments, links, articles that are connected to what you do. Drive traffic = link any social media or blogs to each other, and to your website. Keep going = don’t think you have to spend many hours a week on this, but you do need to keep a steady presence.

~Polly White

Owner, Santa Fe Business Resources


Read Full Post | Make a Comment ( None so far )

Recently on Santa Fe Business Musings…

REALLy bright comet heading our way

Posted on October 15, 2012. Filed under: Uncategorized | Tags: , , , |

Conditions are great for Going Solar in New Mexico

Posted on September 28, 2012. Filed under: Uncategorized | Tags: , , , , , |

Local Business Celebrates 40 years ~ Santa Fe Goldworks

Posted on July 15, 2012. Filed under: Uncategorized |

Salary, benefits, culture and happiness

Posted on June 26, 2012. Filed under: Uncategorized |

Cooperation over competition

Posted on March 6, 2012. Filed under: Uncategorized |

Modeling integrity as a business manager or owner

Posted on February 12, 2012. Filed under: Uncategorized |

Ben Lujan ~ An icon in NM politics

Posted on January 20, 2012. Filed under: Uncategorized | Tags: , , , , , |

Independent Contractor status

Posted on January 14, 2012. Filed under: Uncategorized | Tags: , , , , , |

5 New Years Resolutions For Small Businesses

Posted on December 29, 2011. Filed under: Uncategorized |

  • Previous Musings

  • Blog Stats

    • 1,761 hits
  • RSS Santa Fe Business Musings

    • Social Media Getting Started Guide October 15, 2012
      By Polly White, Owner, Santa Fe Business Resources                                     So many small business owners are saying to me that they want to have social media in place, but they think it’s too much time or too complicated. I […]
    • REALLy bright comet heading our way October 15, 2012
      Heads-up! Next November (November 2013~~~yes, be patient) we are expecting a VERY bright comet to be visible in the northern hemisphere. They just discovered it recently, and it’s making big news in our geeky astronomical circles. This comet, comet ISON, could be as bright as the full moon. It will be going very near the […]
    • Conditions are great for Going Solar in New Mexico September 28, 2012
      People are making their own power all over the state.  More individual homeowners and businesses could be looking at going solar. Equipment prices are at an all time low; there are numerous financing options, and tax credits that pay for 40% of the system. The equipment is far better now than in the early days […]
    • Local Business Celebrates 40 years ~ Santa Fe Goldworks July 16, 2012
        Santa Fe Goldworks ~ A shining star among local jewelers Come celebrate 40 years of exquisite craftsmanship with Santa Fe Goldworks. Blending old world and contemporary designs, Santa Fe Goldworks creates one-of-a-kind, handmade pieces reflecting the New Mexican fusion of culture and customs. David Griego, owner and designer of Santa Fe Goldworks was born […]
    • Salary, benefits, culture and happiness June 27, 2012
      I’ve often thought about how people value money and pay. As a manager of various businesses, I have had to make decisions on compensation & benefits, employees incentive plans, bonus plans, retirement plans, etc. Yes, it’s clear that when people don’t have enough money to meet their basic needs, or when they’re worried that they’re going to lose a […] […]
    • Cooperation over competition March 6, 2012
      Which works better: Cooperation or Competition? Definitely Cooperation.   In business, we tell ourselves that we are competing with one another. We are competing for customers, market share, top-of-mind awareness, etc. I suspect that thoughtless competition may be costing billions of dollars and countless innovations in the US economy these days. Yet most of […]
    • Modeling integrity as a business manager or owner February 12, 2012
                I had an interesting question from a client this week: “How do I train my managers to show integrity in their work? Can it even be taught?” I think we do that best by leading by example, and articulating expectations when interacting with our team and our customers. These are […]
    • Ben Lujan ~ An icon in NM politics January 20, 2012
      Photo courtesy of Ben Lujan has represented me in the NM House since I moved to Santa Fe 27 years ago.  I applaud his tireless efforts in representing me and my neighbors with strength, humility, and dedication.  This NM legislative session will be his last. Speaker Lujan began the session Tuesday with an announcement […]
    • Independent Contractor status January 14, 2012
      As a small business owner who helps other small businesses, I rely on independent contractors.  I’m concerned by the recent crack-downs on the independent contracting industry. Independent contractors are hard-working individuals that are vital to Santa Fe’s economy. Small local businesses, even government agencies, rely on independent contractors to fill ni […]
    • 5 New Years Resolutions For Small Businesses December 29, 2011
        Small businesses need to practice the goal-setting and follow-up that the ritual of New Year’s Resolutions provide. We can all learn from 2010. The things that went better than expected should be remembered and continued and improved. The things that went worse than expected need to be looked at and corrected. Now is a […]

Liked it here?
Why not try sites on the blogroll...